Moshito Workshop: Music Biz Unlocked! Equipping Artists for the Digital Age

The Moshito Music Conference recently energized aspiring musicians with a knowledge-packed workshop held at the SAMRO building in Braamfontein, Johannesburg (20 De Korte Street). Designed to dismantle the complexities of the modern music industry, the event empowered participants by equipping them with the tools and insights needed to navigate this dynamic landscape.

The workshop prioritized education, focusing on creators’ rights and how to thrive in the ever-evolving music scene. Renowned figures from various sectors of the industry shared their expertise. This esteemed panel included the likes of social media personality Nota Baloyi (@LavidaNota), Nyiko Bilankulu of Lihle Media Communications (@NyikoTheGreat), the ever-influential Mpumi Phillips Orchards, radio personality Khanya Sosibo (Power Fm), Osmic Menoe, the brains behind Back To the City, Mantwa Chinoamadi, a key figure at Joy Of Jazz, Kgotso Masithela, the powerhouse behind Sheer Publishing, and Tshepo Nzimande, a champion for independent record companies through his association. Their diverse experiences offered a holistic perspective on the industry’s intricacies. Discussions delved into a range of crucial topics relevant to the digital age. A core focus was understanding the rights held by music creators and the role of Collective Management Organizations (CMOs) in ensuring musicians receive their fair share of royalties. Seasoned professionals also shed light on building a sustainable music career. They emphasized the importance of cultivating a strong brand identity, maintaining professionalism, and strategically leveraging new technologies to gain a competitive edge.

The workshop didn’t shy away from exploring alternative revenue streams beyond traditional radio play. Participants gained valuable insights into the power of effective visual storytelling for artist development. They also learned strategies to maximize earnings through live performances and music licensing opportunities, expanding their understanding of potential income sources.
A particularly thought-provoking discussion centered on Artificial Intelligence (AI) and its potential impact on music marketing and monetization within the South African context. By exploring this emerging technology, the workshop encouraged participants to consider the future of the industry and how they can best position themselves for success.
This informative Moshito Workshop provided an invaluable experience for aspiring musicians. Armed with a deeper understanding of the music business and the connections fostered within the South African music industry, participants left the event empowered to pursue their musical journeys with greater confidence and a strategic roadmap for the digital age.